{"id":9893,"date":"2022-02-12T03:23:54","date_gmt":"2022-02-11T19:23:54","guid":{"rendered":"http:\/\/cusp.hk\/?p=9893"},"modified":"2022-02-12T20:08:09","modified_gmt":"2022-02-12T12:08:09","slug":"%e4%bc%81%e6%a5%ad%e7%b0%a1%e4%bb%8b%e6%b2%92%e6%9c%89%e7%9a%84%e5%b9%b3%e5%8f%b0%e7%99%bc%e5%b1%95%e5%8f%b2%ef%bc%9a%e9%a6%99%e6%b8%af%e5%a4%96%e8%b3%a3%e5%93%a1%e8%88%87%e4%bc%81%e6%a5%ad%e9%97%9c","status":"publish","type":"post","link":"https:\/\/cusp.hk\/?p=9893","title":{"rendered":"\u4f01\u696d\u7c21\u4ecb\u6c92\u6709\u7684\u5e73\u53f0\u767c\u5c55\u53f2\uff1a\u9999\u6e2f\u5916\u8ce3\u54e1\u8207\u4f01\u696d\u95dc\u4fc2\u7684\u6539\u8b8a"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"4157\" height=\"2953\" src=\"https:\/\/cusp.hk\/wp-content\/uploads\/2022\/02\/fp-timeline3.jpeg\" alt=\"\" class=\"wp-image-9896\" srcset=\"https:\/\/cusp.hk\/wp-content\/uploads\/2022\/02\/fp-timeline3.jpeg 4157w, https:\/\/cusp.hk\/wp-content\/uploads\/2022\/02\/fp-timeline3-300x213.jpeg 300w, https:\/\/cusp.hk\/wp-content\/uploads\/2022\/02\/fp-timeline3-768x546.jpeg 768w, https:\/\/cusp.hk\/wp-content\/uploads\/2022\/02\/fp-timeline3-1024x727.jpeg 1024w\" sizes=\"(max-width: 4157px) 100vw, 4157px\" \/><\/figure>\n\n\n\n<p>\u56de\u5230\u9999\u6e2f\uff0c\u9664\u4e86\u900f\u904e\u5927\u91cf\u8cc7\u672c\u6ce8\u5165\uff0c\u4ee5\u53ca\u4e0d\u65b7\u6536\u96c6\u3001\u7d2f\u7a4d\u9867\u5ba2\u6578\u64da\u4ee5\u5f62\u6210\u58df\u65b7\u512a\u52e2\uff0c\u8981\u66f4\u597d\u5730\u4e86\u89e3\u5e73\u53f0\u7d93\u6fdf\u5728\u9999\u6e2f\u7684\u767c\u5c55\u908f\u8f2f\uff0c\u6211\u5011\u53ef\u4ee5\u770b\u770b\u79d1\u6280\u548c\u6578\u64da\u5982\u4f55\u6539\u8b8a\u5e73\u53f0\u7d93\u6fdf\u4f01\u696d\u548c\u52de\u5de5\u7684\u95dc\u4fc2\uff0c\u6aa2\u8996\u5e73\u53f0\u5982\u4f55\u900f\u904e\u6f14\u7b97\u6cd5\u6536\u96c6\u5916\u8ce3\u54e1\u7684\u5de5\u4f5c\u6578\u64da\u3001\u964d\u4f4e\u55ae\u50f9\u7b49\uff0c\u5f9e\u5de5\u4f5c\u6d41\u7a0b\u5230\u8eab\u9ad4\uff0c\u9032\u4e00\u6b65\u63a7\u5236\u548c\u525d\u524a\u5916\u8ce3\u54e1\uff0c\u5be6\u73fe\u4ee5\u66f4\u5c11\u6210\u672c\u7372\u5f97\u66f4\u5927\u52de\u52d5\u529b\u3002\u5916\u8ce3\u5e73\u53f0\u4f01\u696d\u548c\u52de\u5de5\u95dc\u4fc2\u7684\u6539\u8b8a\uff0c\u5927\u6982\u53ef\u4ee5\u5283\u5206\u6210\u4e09\u500b\u968e\u6bb5\uff1a\u5f9e\u6700\u521d\u7684\u50b3\u7d71\u50f1\u50ad\u5408\u7d04\uff0c\u8f49\u578b\u81f3\u81ea\u50f1\u5408\u7d04\uff0c\u4e26\u6700\u7d42\u767c\u5c55\u6210\u55ae\u50f9\u4e0d\u65b7\u4e0b\u964d\u7684\u9010\u5e95\u7af6\u722d\u72c0\u614b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u7b2c\u4e00\u968e\u6bb5\uff1a\u50b3\u7d71\u50f1\u50ad\u5408\u7d04 <\/h4>\n\n\n\n<p>\u5fb7\u8cc7 foodpanda \u65bc 2014 \u5e74\u9032\u8ecd\u9999\u6e2f\u5e02\u5834\u6642\uff0c\u662f\u4ee5\u5168\u8077 \u50f1\u50ad\u5408\u7d04\u62db\u652c\u5916\u8ce3\u8eca\u968a\uff08\u4fd7\u7a31\u300c\u8eca\u624b\u300d\uff09\u3002\u9664\u4e86\u57fa\u672c\u6708\u85aa\u3001\u6cd5\u5b9a\u5047\u65e5\u3001\u6709\u85aa\u5e74\u5047\u3001\u5f37\u7a4d\u91d1\u4f9b\u6b3e\u3001\u610f\u5916\u4fdd\u96aa\u7b49\u57fa \u672c\u52de\u4fdd\u5916\uff0c\u66f4\u70ba\u54e1\u5de5\u63d0\u4f9b\u96fb\u55ae\u8eca\u3001\u6cb9\u8cbb\u3001\u9910\u5238\u3002\u6b64\u6642\u671f \u52a0\u5165\u7684\u300c\u8eca\u624b\u300d\u5747\u6709\u4e0d\u932f\u7684\u85aa\u916c\uff0c\u800c\u516c\u53f8\u9ad8\u5c64\u4ea6\u4e0d\u6642\u89aa\u8eab\u8207\u54e1\u5de5\u6703\u9762\u4e86\u89e3\u5176\u9700\u8981\uff0c\u53ef\u8b02\u516c\u53f8\u8207\u54e1\u5de5\u7684\u871c\u6708\u671f\u3002 <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u7b2c\u4e8c\u968e\u6bb5\uff1a\u81ea\u50f1\u5408\u7d04 <\/h4>\n\n\n\n<p>2015 \u5e74\uff0c\u82f1\u8cc7 Deliveroo \u52a0\u5165\u9999\u6e2f\u5e02\u5834\uff0c\u5f15\u5165\u4e86\u300c\u7368\u7acb\u627f\u652c\u4eba\u300d\uff08independent contractor\uff09\u5236\u5ea6\u3002\u6240\u8b02\u300c\u7368\u7acb\u627f\u652c\u4eba\u300d\uff0c\u5373\u73fe\u6642\u6240\u7406\u89e3\u7684\u300c\u81ea\u50f1\u4eba\u58eb\u300d\uff08self-employed persons\uff09\u3002\u9664\u4e86\u5c11\u90e8\u5206\u7e41\u5fd9\u5730\u6bb5\u7684\u5916\u8ce3\u54e1\u80fd\u7e7c\u7e8c\u53d7\u8058\u65bc\u5168\u8077\u50f1\u50ad\u5408\u7d04\uff0c\u5176\u4ed6\u90fd\u88ab\u8feb\u8f49\u81ea\u50f1\u5408\u7d04\u3002\u5728\u9999\u6e2f\uff0c\u300c\u81ea\u50f1\u4eba\u58eb\u300d\u4e26\u4e0d\u5c6c\u65bc\u57fa\u672c\u50f1\u50ad\u689d\u4f8b\u7684\u4fdd\u969c\u7bc4\u570d\u3002\u63db\u8a00\u4e4b\uff0c\u81ea\u50f1\u5408\u7d04\u4e0b\u7684\u5916\u8ce3\u54e1\u50c5\u80fd\u4ee5\u57fa\u672c\u6642\u85aa\u52a0\u8a02\u55ae\u55ae\u50f9\u7684\u65b9\u5f0f\u6388\u85aa\u3002 <\/p>\n\n\n\n<p>\u9762\u5c0d\u6fc0\u70c8\u7684\u5e02\u5834\u7af6\u722d\uff0cfoodpanda \u7576\u7136\u300c\u5514\u57f7\u8f38\u300d\u30022016 \u5e74\uff0cfoodpanda \u4fbf\u4ee5\u66f4\u9ad8\u7684\u55ae\u50f9\u4f5c\u62db\u5fa0\uff0c\u5438\u5f15\u54e1\u5de5\u8f49\u81ea\u50f1\u5408\u7d04\uff0c\u751a\u81f3\u5c07\u96fb\u55ae\u8eca\u51fa\u552e\u4e88\u5916\u8ce3\u54e1\u3002\u7e31\u7136\u5169\u9593 \u516c\u53f8\u4e0d\u65b7\u8abf\u4f4e\u57fa\u672c\u6642\u85aa\u8207\u8a02\u55ae\u55ae\u50f9\uff0c\u4f46\u5728\u5916\u8ce3\u54e1\u4ecd\u672a\u904e\u5269\uff0c\u4e14\u5728\u5e73\u5747\u55ae\u91cf\u5145\u8db3\u7684\u60c5\u6cc1\u4e0b\uff0c\u5916\u8ce3\u54e1\u4ecd\u80fd\u4ee5\u300c\u591a\u52de\u591a\u5f97\u300d\u7dad\u6301\u6536\u5165\uff0c\u9069\u61c9\u65b0\u5236\u5ea6\u3002\u540c\u5e74\uff0c\u7f8e\u8cc7\u5171\u4e58\u670d\u52d9\u516c \u53f8 Uber \u65d7\u4e0b\u7684 Uber Eats \u52a0\u5165\u7af6\u722d\uff0c\u6210\u70ba\u7b2c\u4e09\u5927\u5916\u8ce3\u5e73\u53f0\uff0c\u5e0c\u671b\u80fd\u4ee5\u65e9\u65e9\u5efa\u7acb\u8d77\u7684\u5f9e\u696d\u53f8\u6a5f\u7fa4\u767c\u5c55\u5916\u9001\u696d\u52d9\uff0c\u60df\u672a\u80fd\u6253\u7834 foodpanda \u548c Deliveroo \u591a\u5e74\u4f86\u300c\u96d9\u982d \u58df\u65b7\u300d(Duopoly) [1] \u7684\u5c40\u9762\uff0c\u591a\u5e74\u4f86\u5e02\u4f54\u7387\u50c5\u50c5\u7d04 5%\u30022021 \u5e74\uff0cUber Eats \u5ba3\u5e03\u9000\u51fa\u9999\u6e2f\u5e02\u5834\uff0c\u7d42\u7d50\u9577\u9054 5 \u5e74\u7684\u82df\u5ef6\u6b98\u5598\u3002 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><\/p><cite> <br> [1]\uff1a\u9999\u6e2f\u7684\u5916\u8ce3\u5e73\u53f0\u7522\u696d\uff0c\u5927\u81f4\u5df2\u767c\u5c55\u81f3 \u4ee5 foodpanda \u548c Deliveroo \u70ba\u9996\u7684\u300c\u96d9\u982d\u58df\u65b7\u300d\uff08Duopoly\uff09\u7684\u5e02\u5834\u5f62\u614b\u3002\u5169\u5bb6\u516c\u53f8 \u7684\u5e02\u4f54\u7387\u5df2\u5927\u5e45\u62cb\u96e2\u7af6\u722d\u5c0d\u624b \/ \u4ee4\u6295\u8cc7\u8005\u96e3\u4ee5\u5165\u5834\uff0c\u5f9e\u800c\u4e3b\u5c0e\u5e02\u5834\u5236\u5b9a\u50f9\u683c\u7684\u6b0a\u529b \uff08price-setting power\uff09\u3002\u898f\u6a21\u4e4b\u5927\u8db3\u4ee5\u4ee4\u52a0\u76df\u5546\u8207\u54e1\u5de5\u7121\u6cd5\u9078\u64c7\u5176\u4ed6\u5546\u54c1\u6216\u52de\u52d5\u529b\u7684\u8cb7\u5bb6\uff0c\u56e0\u6b64\u50f9\u683c\uff08\u5982\u5546\u54c1\u50f9\u683c\u3001\u85aa\u8cc7\uff09\u5c31\u6703\u88ab\u552f\u4e00\u7684\u8cb7\u65b9\u5927\u5e45\u58d3\u4f4e\u3002 <\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u7b2c\u4e09\u968e\u6bb5\uff1a\u9010\u5e95\u7af6\u722d <\/h4>\n\n\n\n<p>\u53ca\u5f8c 4 \u81f3 5 \u5e74\uff0cfoodpanda \u548c Deliveroo \u5efa\u7acb\u5404\u81ea\u7684\u6838\u5fc3\u52de\u5de5\u7fa4\u3002\u7af6\u722d\u683c\u5c40\u6f38\u8da8\u7a69\u5b9a\u5f8c\uff0c\u4fbf\u9010\u6b65\u4ee5\u300c\u7e41\u5fd9\u6642\u9593\u9644\u52a0\u8cbb\u300d\uff08peak hour bonus\uff09\u53ca\u300c\u7e41\u5fd9\u6642\u6bb5\u6700\u4f4e\u6642\u85aa\u300d \uff08peak hour minimum income guarantee\uff09\uff0c\u53d6\u4ee3\u539f\u6709\u7684\u57fa\u672c\u6642\u85aa\u5236\u5ea6\uff0c\u9032\u4e00\u6b65\u5927\u5e45\u964d\u4f4e\u6210\u672c\u3002\u5916\u8ce3\u54e1\u7684\u5e33\u9762\u6536\u5165\u8868\u9762\u4e0a\u4e0d\u8b8a\uff0c\u4f46\u908a\u969b\u6536\u5165\u537b\u5448\u73fe\u9577\u7dda\u4e0b\u964d\u3002\u8207\u6b64\u540c\u6642\uff0c\u5169\u9593\u516c\u53f8\u6c92\u6709\u8a2d\u7acb\u5ee3\u6cdb\u800c\u5177\u4ee3\u8868\u6027\u7684\u96c6\u9ad4\u8ac7\u5224\u6a5f\u5236\uff0c\u8b93\u54e1\u5de5\u53c3\u8207\u5236\u5b9a\u65b0\u653f\u7b56\u548c\u8655\u7406\u8a34\u6c42\u3002\u591a\u5e74\u4f86\uff0c\u5169\u5bb6\u516c\u53f8\u4ee5\u300c\u6435\u5feb\u9322\u300d\u3001\u300c\u9748\u6d3b\u5de5\u6642\u300d\u3001\u300c\u591a\u52de\u591a\u5f97\u300d\u7b49\u77ed\u671f\u5229\u76ca\u7684\u5e4c\u5b50\u4f5c\u62db\u5fa0\uff0c\u5438\u5f15\u5916\u8ce3\u54e1\u8ddf\u96a8\u52de\u5de5\u4fdd\u969c\u4e0d\u5b8c\u5584\u7684\u65b0\u5236\u5ea6\u3002 <\/p>\n\n\n\n<p>2020 \u5e74\u5168\u7403\u75ab\u60c5\u7206\u767c\uff0c\u91cd\u632b\u5730\u65b9\u7d93\u6fdf\u3002\u75ab\u60c5\u4e0b\u7684\u793e\u4ea4\u9650\u5236\u53ca\u5931\u696d\u6f6e\u91cb\u653e\u5927\u91cf\u52de\u52d5\u529b\u548c\u50ac\u751f\u9f90\u5927\u7684\u5916\u8ce3\u670d\u52d9\u9700\u6c42\uff0c\u523a\u6fc0\u5916\u8ce3\u5e73\u53f0\u7522\u696d\u9006\u5e02\u64f4\u5f35\u3002\u516c\u53f8\u898f\u6a21\u64f4\u5927\uff0c\u4ee5\u53ca \u4f9b\u904e\u65bc\u6c42\u7684\u52de\u52d5\u529b\uff0c\u4ee4\u54e1\u5de5\u7684\u8b70\u50f9\u80fd\u529b\u5927\u5927\u4e0b\u964d\u3002 <\/p>\n\n\n\n<p>foodpanda \u548c Deliveroo \u5169\u5927\u884c\u696d\u9f8d\u982d\u958b\u59cb\u63a1\u53d6\u66f4\u5927\u898f\u6a21\u7684\u85aa\u8cc7\u7d50\u69cb\u6539\u9769\uff0c\u73a9\u8d77\u4e86\u300c\u9010\u5e95\u7af6\u722d\u300d\uff08race to the bottom\uff09\u7684\u904a\u6232\uff0c\u6043\u8457\u5916\u8ce3\u54e1\u6b20\u7f3a\u8b70\u50f9\u80fd\u529b\u3001\u6c92\u6709\u96c6\u9ad4\u4ee3\u8868\u548c\u8ac7\u5224\u6a5f\u5236\uff0c\u6697\u5730\u8abf\u6574\u85aa\u916c\u548c\u8a02\u55ae\u5206\u914d\u6a5f\u5236\uff0c\u9032\u4e00\u6b65\u82db\u6263\u8a02\u55ae\u55ae\u50f9\u548c\u88dc\u8cbc\uff0c\u4ee5\u9054\u81f4\u5229\u6f64\u6700\u5927\u5316\u3002 <\/p>\n\n\n\n<p>\u6d3e\u9001\u7cfb\u7d71\u6df7\u4e82\uff0c\u7cfb\u7d71\u4fee\u6539\u7684\u6e96\u5247\u4e0d\u900f\u660e\u4ea6\u4e0d\u5e73\u7b49\uff0c\u5916\u8ce3\u54e1\u6bcf\u6b21\u5747\u88ab\u8499\u5728\u9f13\u88cf\uff0c\u5f80\u5f80\u5728\u52de\u788c\u4e00\u5929\u5f8c\u624d\u5f97\u6089\u6536\u8cbb\u548c\u8a55\u5206\u7d44\u5225\u88ab\u8abf\u6574\uff0c\u66f4\u6709\u751a\u8005\u9047\u4e0a\u300c\u6b65\u5175\u8de8\u5340\u6d3e\u9001\u300d\u3001\u300c\u70ba\u5df2\u5012\u9589\u9910\u5ef3\u63a5\u300e\u9b3c\u55ae\u300f\u300d\u3001\u300c\u7cfb\u7d71\u932f\u8aa4\u8a08\u7b97\u9001\u9910\u5be6\u969b\u6240\u9700\u6642\u9593\u800c\u88ab\u5f37\u5236\u505c\u5de5\u300d\u7b49\u60c5\u6cc1\u537b\u7533\u8a34\u7121\u9580\uff0c\u7121\u7406\u61f2\u7f70\u751a\u81f3\u4e2d\u6b62\u5e33\u865f\uff0c\u4ee4\u672c\u4f86\u5fae\u8584\u7684\u85aa\u6c34\u4ea6\u4ed8\u8af8\u6771\u6d41\uff0c\u591a\u5e74\u7a4d\u6028\u7d42\u4ee4\u5916\u8ce3\u54e1\u53cd\u6297\u3002 <\/p>\n\n\n\n<p>\/<\/p>\n\n\n\n<p>\u9999\u6e2f\u5916\u8ce3\u5e73\u53f0\u884c\u696d\u66fe\u6b77\u5169\u6b21\u5927\u578b\u7f77\u5de5\uff0c\u9996\u6b21\u662f\u5728 2020 \u5e74 5 \u6708\uff0c\u6709 Deliveroo \u5916\u8ce3\u54e1\u56e0\u516c\u53f8\u63a8\u884c\u65b0\u5236\uff0c\u53d6\u6d88\u8a02\u55ae\u5e95\u50f9\u800c\u767c\u52d5\u5de5\u696d\u884c\u52d5\uff0c\u7576\u6642\u7d04 300 \u4eba\u805a\u96c6\u5728 Deliveroo \u4f4d\u65bc\u4e2d\u74b0\u7684\u8fa6\u516c\u5ba4\u5927\u5ec8\u5916\uff0c\u8981\u6c42\u8207\u8cc7\u65b9\u898b\u9762\u3002\u7d93\u904e\u591a\u6b21\u8ac7\u5224\u5f8c\uff0c\u8cc7\u65b9\u627f\u8afe\u4f5c\u51fa\u591a\u9805\u6539\u5584\u63aa\u65bd\uff0c\u5305\u62ec\u7576\u9910\u5ef3\u5ef6\u9072\u51fa\u9910\u5916\u8ce3\u54e1\u7b49\u5019\u6642\u9593\u8d85\u904e 15 \u5206\u9418\uff0c \u53ef\u901a\u77e5\u5ba2\u670d\u53d6\u6d88\u8a02\u55ae\u4e14\u63a5\u55ae\u7387\u7dad\u6301\u4e0d\u8b8a\uff1b\u800c\u5728 2021 \u5e74 11 \u6708\uff0c\u5e02\u4f54\u7387\u6700\u9ad8\u7684 foodpanda \u56e0\u914d\u9001\u7cfb\u7d71\u8207\u54e1\u5de5\u5f85\u9047\u65e5\u76ca\u60e1\u5316\u800c\u89f8\u767c\u4e00\u9023\u5169\u65e5\u7684\u516d\u5340\u7f77\u5de5\uff0c\u5916\u8ce3\u54e1\u900f\u904e\u96c6\u9ad4\u4e0a\u7dda\u4f46\u4e0d\u63a5\u55ae\uff0c\u4ee4\u5927\u91cf\u9001\u905e\u55ae\u7121\u6cd5\u6210\u529f\u6d3e\u51fa\uff0c\u6210\u529f\u7671\u7613 pandamart \u9580\u5dff\u53ca\u9001\u9910\u7cfb\u7d71\u3002\u52de\u8cc7\u96d9\u65b9\u7d93\u6b77\u5169\u6b21\u5171\u7d04 14 \u5c0f\u6642\u7684\u8ac7\u5224\uff0c\u6700\u7d42\u9054\u6210\u5171\u8b58\u3002 <\/p>\n\n\n\n<p>\u800c\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u662f\u6b21 foodpanda \u5916\u8ce3\u54e1\u7f77\u5de5\u7684\u51fa\u73fe\uff0c\u4e0d\u55ae\u56e0\u70ba\u5916\u8ce3\u5e73\u53f0\u6b65\u6b65\u9032\u903c\uff0c\u524a\u6e1b\u54e1\u5de5\u85aa\u916c\uff0c\u66f4\u6709\u8cf4\u6210\u529f\u7684\u7db2\u7d61\u52d5\u54e1\uff0c\u9023\u7d50\u5357\u4e9e\u88d4\u8207\u672c\u5730\u7684\u540c\u696d\u3002 <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6578\u5b57\u52de\u5de5\u5927\u547d\u904b\uff1a\u5168\u7403\u6578\u64da\u8cc7\u672c\u4e3b\u7fa9<\/h4>\n\n\n\n<p>\u9999\u6e2f\u5916\u8ce3\u54e1\u6240\u9762\u5c0d\u7684\u554f\u984c\uff0c\u4e26\u4e0d\u662f\u55ae\u7d14\u7684\u5de5\u8cc7\u554f\u984c\uff0c\u800c\u662f\u79d1\u6280\u61c9\u7528\u548c\u6578\u64da\u5206\u6790\u7d50\u5408\u5168\u7403\u8cc7\u672c\u4e3b\u7fa9\u7684\u300c\u5171\u8b00\u300d\u3002\u5404\u5927\u5916\u8ce3\u5e73\u53f0\u6240\u76e4\u7b97\u7684\uff0c\u7576\u7136\u4e26\u4e0d\u55ae\u662f\u6bcf\u5f35\u8a02\u55ae\u88e1\u9023\u585e\u7259\u7e2b\u90fd\u4e0d\u5920\u7684\u4f63\u91d1\uff0c\u5982\u679c\u5c07\u4e00\u5207\u7f6e\u65bc\u300c\u5168\u7403\u6578\u64da\u8cc7\u672c\u4e3b\u7fa9\u300d\u8996\u89d2\uff0c\u5c31\u6703\u767c\u73fe\u5916\u8ce3\u5e73\u53f0\u5728\u9999\u6e2f\u7684\u904b\u4f5c\u548c\u64f4\u5f35\u4e0d\u662f\u500b\u5225\u6848\u4f8b\u3002\u5728 \u672c\u5730\u5e02\u4f54\u7387\u6230\u5834\u885d\u92d2\u9677\u9663\u7684\u300c\u9a0e\u5175\u300d\u3001\u300c\u6b65\u5175\u300d \u7684\u80cc\u5f8c\uff0c\u5176\u5be6\u662f\u4e00\u500b\u66f4\u5927\u7684\u5168\u7403\u5e73\u53f0\u7d93\u6fdf\u5e02\u5834\u7684 \u300c\u6c99\u76c6\u63a8\u6f14\u300d\u3002 <\/p>\n\n\n\n<p>\u56de\u9867\u5169\u5bb6\u5916\u8ce3\u5e73\u53f0\u9032\u5165\u9999\u6e2f\u7684\u7d93\u904e\uff0c\u5c31\u662f\u4e00\u5834\u722d\u596a\u5e02\u5834\u4e3b\u5c0e\u6b0a\u7684\u7e8f\u9b25\u3002\u4e0d\u8ad6\u662f\u9999\u6e2f\u7684 foodpanda\u3001Deliveroo\uff0c\u9084\u662f\u4e16\u754c\u5404\u5730\u7684\u5916\u8ce3\u5e73\u53f0\uff0c\u57fa\u672c\u4e0a\u7b2c\u4e00\u6b65\u90fd\u662f\u900f\u904e\u5927\u91cf\u62db\u8058\u52de\u5de5\u3001\u4f75\u8cfc\u540c\u696d\uff0c\u751a\u81f3\u914d\u9001\u7522\u696d\u76f8\u95dc\u7684\u79d1\u6280\u548c\u670d\u52d9\u516c\u53f8\uff0c\u77ac\u901f\u6436\u4f54\u65b0\u5e02\u5834\u548c\u589e\u52a0\u5e02\u4f54\u7387\u3002\u7136\u800c\uff0c\u4e00\u5473\u958b\u767c\u65b0\u5e02\u5834\u4e26\u4e0d\u8db3\u5920\uff0c\u5982\u4f55\u5728\u75ab\u60c5\u5f8c\u4fdd\u6301\u5e73\u53f0\u5f71\u97ff\u529b\u624d\u662f\u91cd\u4e2d\u4e4b\u91cd\u3002\u9032\u5165\u5927\u6578\u64da\u6642\u4ee3\uff0c\u8981\u4ee4\u5e73\u53f0\u6301\u7e8c\u58ef\u5927\uff0c\u4e0d\u80fd\u5920\u53ea\u56de\u61c9\u5ba2\u6236\u7fa4\u9700\u6c42\uff0c\u66f4\u8981\u6539\u8b8a\u548c\u63a7\u5236\u5e02\u5834\u9700\u6c42\u548c\u751f\u614b\u3002 <\/p>\n\n\n\n<p>Delivery Hero\uff08foodpanda \u6bcd\u516c\u53f8\uff092020 \u5e74\u7684\u7db2\u8a8c\u5f15\u8ff0\u4e86\u9996\u5e2d\u57f7\u884c\u5b98\u517c\u806f\u5408\u5275\u8fa6\u4eba Niklas \u00d6stberg [2] \u6307\uff0c\u300c \u5feb \u5546 \u52d9 \u300d\u6a21\u5f0f\uff08Q-commerce\uff09\u5c07\u6703\u6210\u70ba\u4f01\u696d\u672a\u4f86\u7684\u767c\u5c55\u5b9a\u4f4d\uff0c\u4ee5\u5efa\u7acb\u6709\u5225\u65bc\u50b3\u7d71\u96fb\u5b50\u5546\u52d9\u300c\u4fbf\u5b9c\u50f9\u683c\u8cfc\u8cb7\u5927\u91cf\u5546\u54c1\u300d\u7684\u5546\u696d\u6a21 \u5f0f\uff0c\u9032\u4e00\u6b65\u4e3b\u5c0e\u9001\u905e\u7522\u696d\u7684\u672a\u4f86\u767c\u5c55\u3002\u300c\u5feb\u5546\u52d9\u300d\u662f\u4ec0\u9ebc\uff1f\u7c21\u800c\u8a00\u4e4b\uff0c\u5c31\u662f\u66f4\u5373\u6642\u7684\u8cfc\u7269\u3001\u66f4\u5c0f\u6279\u91cf\u7684\u5546\u54c1\u3001\u66f4\u77ed\u7684\u914d\u9001\u8ddd\u96e2\u3001\u66f4\u5feb\u7684\u9001\u905e\u901f\u5ea6\u3001\u66f4\u591a\u5143\u7684\u9078\u64c7\u2014\u2014\u5373\u610f\u5473\u8457\uff0c\u53ea\u8981\u6d88\u8cbb\u8005\u80fd\u9069\u61c9\u751a\u81f3\u4f9d\u8cf4\u5168\u65b0\u7684\u8cfc\u7269\u6a21\u5f0f\uff0c\u9577\u9060\u5efa\u7acb\u8d77\u6838\u5fc3\u6d88\u8cbb\u8005\u7fa4\uff0c\u518d\u900f\u904e\u79d1\u6280\u6536\u96c6\u548c\u5206\u6790\u4e0d\u540c\u7528\u6236\u7fa4\u7684\u6d88\u8cbb\u559c\u597d\u548c\u7fd2\u6163\uff0c\u4e0d\u8ad6\u793e\u6703\u74b0\u5883\u5982\u4f55\u6539\u8b8a\uff0c\u5e73\u53f0\u4fbf\u80fd\u59cb\u7d42\u7acb\u65bc\u4e0d\u6557\u4e4b\u5730\u3002 <\/p>\n\n\n\n<p>\u56de\u5230\u9999\u6e2f\uff0c\u4f5c\u70ba\u9019\u6b21\u75ab\u60c5\u7684\u53d7\u60e0\u8005\u4e4b\u4e00\u7684\u5916\u8ce3\u5e73\u53f0 foodpanda\uff0c\u4ea6\u4e58\u52e2\u64f4\u5c55\u4e0d\u540c\u7a2e\u985e\u7684\u696d\u52d9\uff0c\u5305\u62ec\u63a8\u51fa\u7db2\u8cfc\u5e73\u53f0 foodpanda mall\u3001\u81ea\u71df\u751f\u6d3b\u7db2\u5e97 pandamart\u3001\u5546\u696d\u7269\u6d41\u670d\u52d9 pandago\uff0c\u4ee5\u53ca\u5373\u5c07\u958b\u5c55\u7684\u4f9b\u61c9\u93c8\u696d\u52d9 pandamerchant\uff0c\u9577\u9060\u5efa\u7acb\u4e00\u500b\u7368\u6709\u300c\u751f\u614b\u5708\u300d\uff0c\u8986\u84cb\u4eba\u5011\u751f\u6d3b\u5404\u65b9\u9762\u6240\u9700\u3002 <\/p>\n\n\n\n<p>\u9664\u4e86\u5546\u696d\u6a21\u5f0f\u8f49\u578b\u548c\u591a\u5143\u696d\u52d9\u767c\u5c55\uff0c\u5e73\u53f0\u7d93\u6fdf\u7684\u58ef\u5927\u66f4\u53d7\u60e0\u65bc\u75ab\u60c5\u4e0b\u91cb\u653e\u5927\u91cf\u7684\u5931\u696d\u4eba\u53e3\uff0c\u81f4\u4f7f\u5e73\u53f0\u6709\u512a\u52e2\u900f\u904e\u964d\u4f4e\u54e1\u5de5\u85aa\u916c\u4ee5\u964d\u4f4e\u904b\u8f38\u6210\u672c\u3002\u53d7\u60e0\u65bc\u52de\u52d5\u529b\u7684\u7684\u5feb\u901f\u5145\u586b\uff0c\u5e73\u53f0\u80fd\u4ee5\u300c\u4eba\u6d77\u6230\u8853\u300d\u6253\u7834\u6642\u7a7a\u9650\u5236\uff0c\u63d0\u4f9b\u66f4\u9748\u6d3b\u7684\u9001\u905e\u670d\u52d9\uff0c\u6eff\u8db3\u4e0d\u540c\u9867\u5ba2\u7684\u9001\u905e\u9700\u8981\uff0c\u9032\u4e00\u6b65\u6539\u8b8a\u4eba\u5011\u7684\u5916\u8ce3\u7fd2\u6163\u3002\u66f4\u6709\u751a\u8005\uff0c\u6703\u5728\u81ea\u71df\u696d\u52d9\u92b7\u552e\u4f4e\u65bc\u5e02\u5834\u50f9\u683c\u7684\u65e5\u7528\u54c1\uff0c\u5438\u5f15\u9867\u5ba2\u6d88\u8cbb\u548c\u56de\u8cfc\uff0c\u4ee5\u88dc\u8cbc\u7684\u65b9\u5f0f\u57f9\u990a\u6d88\u8cbb\u8005\u7fd2\u6163\u3002\u9999\u6e2f foodpanda \u65d7\u4e0b\u7684 pandamart\uff0c\u4fbf\u6709\u51fa\u552e\u4f4e\u50f9\u6876\u88dd\u6c34\u548c\u6372\u7d19\u4f5c\u62db\u5fa0\uff0c\u8b93\u6d88\u8cbb\u8005\u300c\u8fd4\u5c0b\u5473\u300d\u2014\u2014\u4f46\u80cc\u5f8c\u9019\u7a2e\u56de\u61c9\u548c\u5be6\u73fe\u5ba2\u6236\u6975\u7aef\u8981\u6c42\uff0c\u4ee5\u7dad\u6301\u4f01\u696d\u81ea\u8eab\u7af6\u722d\u529b\u7684\u505a \u6cd5\uff0c\u662f\u900f\u904e\u8f49\u300c\u5047\u81ea\u50f1\u300d\u548c\u964d\u4f4e\u55ae\u50f9\u9054\u5230\u3002\u904e\u7a0b\u4e2d\u7684\u6240\u6709\u5c0d\u4eba\u7684\u640d\u8017\u548c\u98a8\u96aa\uff0c\u9084\u6709\u6f14\u7b97\u6cd5\u65bd\u52a0\u65bc\u4eba\u7684\u63a7\u5236\u8207\u61f2\u7f70\uff0c\u53ea\u6703\u9032\u4e00\u6b65\u52a0\u5287\u98a8\u96aa\u4e26\u8f49\u5ac1\u81f3\u524d\u7dda\u7684\u7269\u6d41\u548c\u914d\u9001\u54e1\u5de5\u3002 <\/p>\n\n\n\n<p>\u75ab\u60c5\u53cd\u8986\u7121\u5e38\uff0c\u4f46\u300c\u5b85\u7d93\u6fdf\u300d\u53cd\u5176\u9053\u800c\u884c\uff0c\u5404\u7a2e\u5916\u9001\u3001\u5f71\u97f3\u4e32\u6d41\u3001\u4ea4\u53cb\u5e73\u53f0\u61c9\u904b\u800c\u751f\uff0c\u9006\u5e02\u767c\u5c55\uff1b\u5404\u7a2e\u5be6\u9ad4\u9580\u5e02\u548c\u4ea4\u901a\u884c\u696d\u5247\u9677\u5165\u7522\u696d\u7684\u56b4\u5bd2\u3002\u9019\u7a2e\u9f13\u52f5\u4eba\u5011\u300c\u4e0d\u51fa\u6236\u300d\u7684\u751f\u6d3b\u548c\u6d88\u8cbb\u6a21\u5f0f\uff0c\u9032\u4e00\u6b65\u523a\u6fc0\u7522\u696d\u8f49\u578b\uff0c\u91cd\u65b0\u5f62\u5851\u4eba\u5011\u7684\u751f\u6d3b\u7fd2\u6163\u3002\u65b0\u7684\u5546\u6a5f\u3001\u65b0\u7684\u5de5\u4f5c\u6a5f\u6703\u3001\u65b0\u7684\u751f\u6d3b\u7fd2\u6163\u2014\u2014\u4e0d\u8ad6\u662f\u5e73\u53f0\u4f01\u696d\u3001\u5f9e\u696d\u54e1\u3001\u6d88\u8cbb\u8005\uff0c\u90fd\u770b\u4f3c\u662f\u9019\u6ce2\u770b\u4f3c\u8d77\u98db\u7684\u300c\u5b85\u7d93\u6fdf\u300d\u7522\u696d\u7684\u53d7\u76ca\u8005\u2014\u2014\u4e26\u4e0d\u7136\u3002 \u5e73\u53f0\u7d93\u6fdf\u4e0b\u7684\u85aa\u916c\u548c\u8a02\u55ae\u5206\u914d\u6a5f\u5236\u554f\u984c\uff0c\u9664\u4e86\u9032\u4e00\u6b65\u7684\u85aa\u8cc7\u525d\u524a\uff0c\u66f4\u8b93\u5de5\u4eba\u66b4\u9732\u5728\u4e0d\u540c\u7684\u4e0d\u5fc5\u8981\u548c\u4e0d\u5408\u7406\u7684\u5065\u5eb7\u548c\u4eba\u8eab\u5b89\u5168\u7684\u5371\u6a5f\u4e4b\u4e2d\uff0c\u4f8b\u5982\u54e1\u5de5\u4e4b\u9593\u60e1\u6027\u7af6\u722d\u3001\u5de5\u6642\u904e\u9577\u3001\u904e\u52de\u6b7b\uff0c\u751a\u81f3\u662f\u66b4\u9732\u5728\u75c5\u6bd2\u4e0b\u7b49\uff0c\u985e\u4f3c\u7684\u554f\u984c\u540c\u6a23\u4e5f\u767c\u751f\u5728\u53f0\u7063\u3001 \u5357\u97d3\u3001\u4e2d\u570b\u5927\u9678\u7684\u5e73\u53f0\u5de5\u4eba\u8eab\u4e0a\u3002 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><\/p><cite>[2]\uff1aDelivery Hero. (2020, April 29). Quick commerce: pioneering the next generation of delivery. <\/cite><\/blockquote>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u56de\u5230\u9999\u6e2f\uff0c\u9664\u4e86\u900f\u904e\u5927\u91cf\u8cc7\u672c\u6ce8\u5165\uff0c\u4ee5\u53ca\u4e0d\u65b7\u6536\u96c6\u3001\u7d2f\u7a4d\u9867\u5ba2\u6578\u64da\u4ee5\u5f62\u6210\u58df\u65b7\u512a\u52e2\uff0c\u8981\u66f4\u597d\u5730\u4e86\u89e3\u5e73\u53f0\u7d93\u6fdf\u5728\u9999\u6e2f\u7684\u767c\u5c55\u908f\u8f2f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[406,432],"tags":[],"_links":{"self":[{"href":"https:\/\/cusp.hk\/index.php?rest_route=\/wp\/v2\/posts\/9893"}],"collection":[{"href":"https:\/\/cusp.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cusp.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cusp.hk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cusp.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9893"}],"version-history":[{"count":0,"href":"https:\/\/cusp.hk\/index.php?rest_route=\/wp\/v2\/posts\/9893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cusp.hk\/index.php?rest_route=\/wp\/v2\/media\/9935"}],"wp:attachment":[{"href":"https:\/\/cusp.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cusp.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cusp.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}